“A cult BBQ brand stages a comeback. After selling its secret sauce, then buying it back, a family business lays plans to go national.”
Scott Lazar, Managing Partner, Hired Gun Advisors
CNNMoney.com, Fortune Small Business, November 2008
“Private label execs can take flight with new growth in overlooked opportunities.”
By Scott Lazar, Managing Partner, Hired Gun Advisors
Private Label Buyer magazine, November 2004
“Its official: ‘As seen on TV’ no longer has the cachet it once did which can have major implications for private label as savvy national brand marketers react.”
By Scott Lazar, Managing Partner, Hired Gun Advisors
Private Label Buyer magazine, July, 2004
“Martha Stewart. Whoopi Goldberg. Mary Kate Olsen. These are three examples of celebrities making news for reasons other than their core talents. When stars receive negative publicity, not only are their careers at risk, so too are the products and brands they endorse.”
By Scott Lazar, Managing Partner, Hired Gun Advisors
Private Label Buyer magazine, August 2004