Bringing Law & Order To Business
“We learned of Hired Gun Advisors by way of referral. We’re glad we did! They provided sound advice delivered in a straight talking way. A true pleasure to work with!”

- Karen Wago

MAKEOVER YOUR BUSINESS: Expert Panalist for CNN Money Fortune Small Business

“A cult BBQ brand stages a comeback. After selling its secret sauce, then buying it back, a family business lays plans to go national.”


Scott Lazar, Managing Partner, Hired Gun Advisors
CNNMoney.com, Fortune Small Business, November 2008


Special Report: LET IT FLY!

“Private label execs can take flight with new growth in overlooked opportunities.”


By Scott Lazar, Managing Partner, Hired Gun Advisors
Private Label Buyer magazine, November 2004


AS SEEN ON TV?

“Its official: ‘As seen on TV’ no longer has the cachet it once did which can have major implications for private label as savvy national brand marketers react.”


By Scott Lazar, Managing Partner, Hired Gun Advisors
Private Label Buyer magazine, July, 2004


CELEBRITY EXCLUSIVES: High Risk, High Reward

“Martha Stewart. Whoopi Goldberg. Mary Kate Olsen. These are three examples of celebrities making news for reasons other than their core talents. When stars receive negative publicity, not only are their careers at risk, so too are the products and brands they endorse.”


By Scott Lazar, Managing Partner, Hired Gun Advisors
Private Label Buyer magazine, August 2004


SCOTT LAZAR

Expert Panelist, “Makeover Your Business” Fortune Small Business

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